Welcome to the Alonaverse. With an uncanny sense for what’s next, I help brands grow by turning them into must-watch experiences.
University of Phoenix Brand Programming
A multi-format, omnichannel content strategy + execution
It Pays To Book Direct
Reminding consumers it's better to book directly through Marriott.com without pissing off the booking agents.
Six Degrees of Automation
IBM X Wired Magazine brand film series featuring director Chris Cannuciari
#LoveTravels: Marriott Diversity + Inclusion Campaign
Transforming the travel experience into a global celebration of diversity and inclusivity.
Blockboard Brand Programming
Social-first multi-format, omnichannel content strategy and execution across brand experience
Introducing IBM to a new generation
Showing the world how to dream bigger with unmatched precision and rebrand for IBM
AWARDS
I create and operationalize Watchable Brands®. Through smart design, engaging stories, and immersive experiences, I've transformed legacy brands from Marriott to IBM and startups from Blockboard to The Pod Hotel into something so captivating, they’re binge-worthy.
Throughout our engagement, Alona’s deep expertise in all aspects of brand experience and the digital customer journey made her an invaluable partner that we will continue to work with and trust.
Alona delivered a sophisticated and complete campaign and
since, we’ve seen a barrage of media attention and an overwhelming flood
of business.”
We are always pulled in many directions and Alona pushed us to focus and obtain actionable intelligence on the outcome of our tactics and strategies rather than just a feeling of what works."
CLIENTS
WATCHABLE MAGAZINE
-
Read more: Watchable Brand: Regina's Grocery
Watchable Brand: Regina's Grocery
Watchable Brand Score: 🎠🎠🎠🎠🎠 5/5 Carousels Regina’s Grocery isn’t just another Italian deli. Spend one minute on their Instagram and get lost in L...Read more -
Read more: Watchable Brand: Moncler Genius
Watchable Brand: Moncler Genius
Moncler has positioned itself as a major force in luxury fashion through a well-structured brand architecture that includes Moncler, Moncler Greno...Read more -
Read more: Top 5 Watchable Brands® Advertising Week Edition 2024
Top 5 Watchable Brands® Advertising Week Edition 2024
Watchable Brands provides a clear framework for navigating a marketing landscape where audience loyalty can be as unpredictable as Rebecca...Read more
