Generate excitement and engagement around our Dream It Done campaign at IBM’s annual THINK conference in Las Vegas for IBM’ers and their clients.

We collaborated with The Atlantic to produce a captivating Humans of New York-inspired portrait and interview series we called Wake Up Call that spotlighted our consultants and clients. This series not only celebrated their stories but also fostered a sense of community among attendees. By hiring the up-and-coming photographer Cait Opperman, we captured authentic moments that resonated with our audience, further enhancing the narrative of collaboration at IBM’s premier event.

In preparation, our team scouted the venue a few days prior to the conference, ensuring we had the perfect backdrop for these intimate sessions. Over two days, we captured compelling content that highlighted the intersection of technology and humanity.

As the creative lead overseeing both IBM and The Atlantic teams, I ensured that our vision translated seamlessly into the final product. The resulting portraits and stories were not just promotional—they invited viewers into the heart of the IBM experience, making
it relatable and engaging.

Sends:
132,307

Open Rate: 29% (double the Atlantic benchmark for sponsored emails)

Click Rate: 2.98% (above the industry average of 2.43%)

Watchable content like Wakeup Call can effectively enhance brand loyalty and engagement, turning a standard conference into a vibrant, shared experience for our consultants and clients.