Introducing IBM to a new generation

Showing the world how to dream bigger with unmatched precision with a global awareness campaign and rebrand for IBM Services.

CHALLENGE

IBM Services is the unsung hero behind IBM's success, driving 35% of total revenue through groundbreaking transformations like the Mercedes-Benz Stadium. Despite a powerhouse team of over 100,000 global consultants, the world was largely unaware of their capabilities. In a landscape dominated by digitally savvy competitors, Fortune 500 leaders needed more than just advice—they needed a revolution.

Dream It Done Brand Film

SOLUTION

Enter "Dream It Done"—our bold omnichannel campaign that redefined IBM Services. Launched at the electrifying THINK conference, this initiative illuminated how IBM empowers visionary leaders to transform dreams into reality. We amplified the message through "The Wake-Up Call," a gripping editorial series in partnership with Atlantic Magazine, showcasing the trailblazing C-suite clients who are not just keeping pace but leading the charge in digital transformation.

Dream It Done Brand Identity

Dream It Done Concept Statement

In a world where the balance between innovation and practicality is critical, success is no longer an option—it's a necessity. IBM's consultants don’t just strategize; they ignite change. They help you navigate fleeting trends while anchoring your business in long-term value. Get ready to dream bigger and execute with unmatched precision.