Coinciding with the passing of a new Food Aid Bill, Doctors Without Borders wanted to create a campaign to bring attention to the 195 million people around the world suffering from hunger by putting public pressure on the USAID to stop in kind donations (food that had little nutritional value) in favor of cash donations.

In partnership with VII Agency, we developed the storyline, Starved For Attention, and 7 documentaries created by elite photojournalists to help tell unique malnutrition stories around the world.

With an organic and paid social media strategy that included uncovering influencers, leveraging existing community, and an ambassador program, I successfully created buzz and a rising tide of influence.

We also partnered with Doctors Without Borders' digital and brand agency in creating the website, developing the calls to action , and taglines (There are 195 million stories of malnutrition. Rewrite the story) to create a holistic, omnichannel campaign.

Starved For Attention also travelled as an exhibit across the USA and launched at The New York Times center in NYC, which we promoted.

• Emmy Nomination
• Our oganic outreach helped us surpass the $1Billion Hungry campaign which was backed by national television, radio, and print media.
• Community growth over 40% within 6 months
• Petition signature from
  0-75,000 in 6 months
• Press on the Today Show, NPR,
  ABC
• Earned tweets from Denise
  Richards, MC Hammer, Ann Curry, Marlee Maitlin, Mena Suvari
• Site visits increased 300% within 6 months.