#LoveTravels: Marriott Diversity + Inclusion Campaign

Transforming the travel experience into a global celebration of diversity and inclusivity.

CHALLENGE

Forge deep connections with the LGBTQ+ community through a dynamic, inclusive marketing
campaign that inspires fandom and trust across all touchpoints.

SOLUTION

Wherever you go, whatever you do, love travels with you.

As the head creative, I spearheaded a vibrant team to showcase real stories, featuring icons like Jason Collins, Tim Howard, and Angela Simmons. I coined the phrase “#LoveTravels,” capturing the essence of love transcending boundaries. The campaign thrived across platforms—engaging video vignettes, immersive PRIDE events, and interactive social media content encouraged everyone to share their own #LoveTravels journeys, creating a rich tapestry of experiences.

#LoveTravels with Tim Howard

#LoveTravels with Geena Rocero

Awards

#LoveTravels with NBA Star Jason Hill

Digital Storytelling + Experience

Pride Activation - 6 Cities

RESULTS

Marriott not only significantly shifted perception of their brand, but also created a #LoveTravels movement throughout the world. This campaign generated 500 million+ PR impressions and a mobile click through rate 11.6x higher than the industry benchmark along with generating 13x more revenue than last year’s initiative. When Marriott expanded their #LoveTravels message across all consumer segments, the top creative was 6.8 times higher than the industry benchmark and the banner media outperformed all standard desktop banners across the entire Marriott portfolio with an overall clickthrough rate of .55%.

PRESS:
GLAAD
MEDIAPOST
HUFFPO
CHIEF MARKETER
SKIFT