AUDIENCE DEFINITION

The soccer mom, the alpha male, and the nerd. The stereotypes and archetypes we are accustomed to are no longer relevant. What people say in focus groups or surveys isn’t enough to validate your brand offerings. The only KPI that counts is what people actually DO: did they convert?

Far From Timid uses social listening, proprietary market research, and live A/B testing to develop personas that stay fresh with a feedback loop from data and creative to ensure that your brand consistently reflects the needs of your customer. If you aren’t sure what’s working, why, or want to know what your audience cares about most, let’s get started.

If you aren’t sure what’s working, why, or want to know what your audience cares about most let’s get started with a free 30-minute Brand Therapy session.

RELEVANT CASE STUDIES
The Pod Hotel: A hotel rebrands for a new generation of adventure seekers
IBM Redefined
Marriott’s LoveTravels Diversity Brand Platform
Doctors Without Borders Starved For Attention Campaign

RELEVANT CAPABILITIES
Brandslam®: Brand-Building For Web 2/3
Brand Merch Design, Ecommerce, Fulfillment
Brand Identity, Platforms & Campaigns

Legendary brands didn't start that way. Let's get started with a 30-minute Brand Therapy or WYSIWTS Brand Audit.